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Microsoft’s #GamingForEveryone Commercial

Jordan wears an Xbox headset with an Xbox adaptive controller on her lap. You can see the same controller in the background on a very large TV screen.

Have you ever seen Microsoft’s adaptive Xbox controllers? I have tracked its release ever since I learned the disability community worked WITH Microsoft designers to develop the controller. That is what we hope happens every time someone creates a product. Let’s always include the disability community in the building process. We especially need to stop designing FOR the disability community.

We shared some of Jordan’s gaming challenges in the past when Microsoft announced new Xbox avatars that include prosthetics. She’s wanted additional settings to really make it easier to play, especially back in the day when we used the Xbox Kinect. It was just another experience that taught Jordan and so many other kids why more inclusive design is needed in this world. 

Our BOOSTxBJR workshops focus on teaching kids how to use their disability perspective to design something they think would be fun or helpful. Because of our work, I couldn’t say no when we had a chance to participate in a new Microsoft commercial that you’ll see during the big football game this weekend. Check out the extended version (Jordan is in the shorter version, Jen is not):

Jordan had a lot of fun shooting the commercial. We even let Cameron watch the shoot. He’s the huge gamer of the house and he’s also interested in video production. Everyone got to learn during this experience! 

It’s an honor to participate in this campaign. It’s even more exciting to have a better understanding of how the adaptive controller works. You can customize how the controller works based on the game you’re playing. Jordan has different settings for Fortnite and Rocket League. The more she tinkers with it, the easier it is to use. But even better? I think we see a chance to use one of our BOOSTxBJR workshops as a chance for kids to find new ways to hack the controller and find new ways to use it! Why not? It’s THAT adaptive. We are so very excited. 

I took a picture of the screen and all of the different inputs and outputs you can customize on the controller. It’s really cool but complicated while you figure it all out.


  1. conniemcleod on January 31, 2019 at 4:02 pm

    Jen, I only know you because of social media, but please know how much I take great joy and delight in your and Jordan’s story. Whenever you post an accomplishment or a new adventure, I share it with everyone in my office. You are a real parenting inspiration and you have a remarkable daughter.

    • Jen Lee Reeves on January 31, 2019 at 4:11 pm

      Thank you so much, Connie!

  2. Jill on January 31, 2019 at 5:19 pm

    I love this! And you guys too! So many big things

  3. Janice Person aka JPlovesCOTTON on January 31, 2019 at 6:32 pm

    You are making me want to watch the game this weekend and I really don’t like the teams playing! So excited about this and love that they see adaptive technology as important. So much of this can be helpful to everyone… especially in aging communities. You both rocked it!

  4. Beth Choisez on January 31, 2019 at 7:14 pm

    This is so cool!! As teacher of design thinking, we always are designing for our customers. If we can create a product with people who need extra pixie dust in mind, it will be a much better product for everyone. That is inclusion at its best:)

    • Jen Lee Reeves on January 31, 2019 at 10:54 pm

      Beth, that’s so cool!

  5. Brian on February 1, 2019 at 9:12 am

    Thank you so much Microsoft. This is beautiful. My daughter has no fingers on her right hand. I’ll be purchasing one of these asap.

  6. Stephanie Vasquez on February 2, 2019 at 10:47 pm

    This is great!! Jordan you are so cool! I hope you are having fun with the controller! Microsoft did a really god job on this one.

  7. MasonBevis on February 14, 2019 at 8:11 am

    this is amazing the xbox thing its all amazing love this by

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